• 3.3.1 Product

  Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.1 Product Types of products  Consumer goods – consumed by people (final users of the product) Consumer services – services for people Producer goods – goods...

  By Thames December 31, 2017 3. Marketing, Businesswidget

• 3.2 Market research

  Cambridge IGCSE Business Studies 3.2 Market research 3.2.1 The role of market research and methods used Market research – Research carried out to identify current and future consumer needs and wants...

  By Thames December 31, 2017 3. Marketing, Businesswidget

• 3.1 Marketing, competition and the customer

  Cambridge IGCSE Business Studies 3.1 Marketing, competition and the customer 3.1.1 – The role of marketing Roles of marketing are to Identify and satisfy consumer needs Keep customers loyal  Gather...

  By Thames December 30, 2017 3. Marketing, Businesswidget

• 1.1 Business activity

  Cambridge IGCSE Business Studies 1.1 – Business activity 1.1.1  Needs – Goods or services that are essential for living. These can things such as water, basic food and clothing. Wants...

  By Thames June 15, 2017 1. Understanding Business Activity, Businesswidget

• 1.2 Classification of business

  Cambridge IGCSE Business Studies 1.2 – Classification of businesses 1.2.1  Economic Sectors Primary Sector – Extracts and uses the natural resources from the earth. e.g. Fishing, farming   Secondary Sector – Manufacture...

  By Thames June 16, 2017 1. Understanding Business Activity, Businesswidget

• 1.3 Enterprise, business growth and size

  Cambridge IGCSE Business Studies 1.3 – Enterprise, business growth and size 1.3.1 – Enterprise and entrepreneurship Entrepreneur – A person who organises, and operates a business. Characteristics of successful entrepreneurs Hard...

  By Thames June 20, 2017 1. Understanding Business Activity, Businesswidget

• 1.4 Types of business organisation

  Cambridge IGCSE Business Studies 1.4 – Types of business organisation 1.4.1 – Main features of different forms of business organisation   Unincorporated Business – A business that does not have a...

  By Thames June 27, 2017 1. Understanding Business Activity, Businesswidget

• 1.5 Business objectives and stakeholder objectives

  Cambridge IGCSE Business Studies 1.5 – Business objectives and stakeholder objectives 1.5.1 – Businesses can have several objectives – and the importance of these can change Business objective - a target...

  By Thames July 3, 2017 1. Understanding Business Activity, Businesswidget

• 2.1 Motivating workers

  Cambridge IGCSE Business Studies 2.1 Motivating workers 2.1.1 – The importance of a well-motivated workforce Motivated worker – A hard working employee who works effectively for a business. Why do...

  By Thames August 17, 2017 2. People In Business, Businesswidget

• 2.2 Organisation and management

  Cambridge IGCSE Business Studies 2.2 Organisation  and management 2.2.1 – Draw, interpret and understand simple organisational charts Definition of Organisation Structure Organisation structure refers to how responsibility and authority is...

  By Thames September 12, 2017 2. People In Business, Businesswidget