3.3.5 Technology and the marketing mix

Cambridge IGCSE Business Studies 3.3 Marketing mix

3.3.5 Technology and the marketing mix

Advantages of businesses advertising on social networking sites

  • Can target specific types of consumers
  • Advertisements and information can be edited/updated quickly
  • Quite cheap

Disadvantages

  • Customers may find online ads annoying
  • Pop up advertisements cost money
  • Advertisement can be edited by audience in a bad way (e.g. internet memes xD)

Advantages of business advertising on their own website

  • Don’t need to pay for ads if website already hosted
  • Ads can be changed/updated anytime
  • Can provide more information on their own website

Disadvantages 

  • Fewer viewers
  • May not be seen by most people

 

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52 Replies to “3.3.5 Technology and the marketing mix”

  1. patience tembo

    thank you for this but can you please help me
    why is it important that a new partner should have knowledge about new technology

    thank you for your support and l would greatly appreciate it if you helped me.

    • Salsabeel

      I think it is not essential ,but this is considered as an advantage of having a pertner as he will have more knowledge about the field.

  2. Jamrister Kelmend

    Yo thames start taking things seriusly im trying to study for an exam and ull be putting things like ‘xD’ bro I rather use Z notes anyways this has barely enough info.

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