Businesswidget
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5.4 Balance sheets
Cambridge IGCSE Business Studies 5.4 Balance sheets 5.4.1 The main elements of a balance sheet Balance sheet – Financial statement which shows the value of a business’ assets, liabilities, and equity...
By Thames 5. Financial information and decisions, Businesswidget
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6.1 Government economic objectives and policies
Cambridge IGCSE Business Studies 6.1 Government economic objectives and policies 6.1.1 How government control over the economy affects business activity Main government economic objectives Low inflation Low unemployment Economic growth (increasing...
By Thames 6. External influences on business activity, Businesswidget
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5.3 Income statements
Cambridge IGCSE Business Studies 5.3 Income statements 5.3.1 What profit is and why it is important Profit = Sales Revenue – Costs Profit can be increased by  Reducing costs Increasing sales revenue...
By Thames 5. Financial information and decisions, Businesswidget, Uncategorized
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5.2 Cash-flow forecasting and working capital
Cambridge IGCSE Business Studies 5.2 Cash-flow forecasting and working capital 5.2.1 The importance of cash and of cash-flow forecasting Cash – is a liquid asset immediately available for the business to use...
By Thames 5. Financial information and decisions, Businesswidget
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5.1 Business finance: needs and sources
Cambridge IGCSE Business Studies 5.1 Business finance: needs and sources 5.1.1 – The need for business finance Why do businesses need finance? To startup the business – Businesses need money to buy...
By Thames 5. Financial information and decisions, Businesswidget
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3.4 Marketing strategy
3.4.1 Justify marketing strategies appropriate to a given situation Marketing strategy –Â Plan to combine the 4 P’s of marketing (Product, Price, Place, Promotion) in the right combination to achieve a...
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3.3.5 Technology and the marketing mix
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.5 Technology and the marketing mix Advantages of businesses advertising on social networking sites Can target specific types of consumers Advertisements and information...
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3.3.4 Promotion
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.4 Promotion Aims of promotion Increase sales and market share Create a brand image Introduce new products to the market To compete with...
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3.3.3 Place
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.3 Place Producer to consumer (Products sold directly to customers) – This is when the manufacturer sells the products to the customers who are...
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3.3.2 Price
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.2 Price Pricing Methods Cost plus pricing – Cost of producing the product plus a profit +Method is easy -Lose sales if the selling...