Category: 3. Marketing
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3.4 Marketing strategy
3.4.1 Justify marketing strategies appropriate to a given situation Marketing strategy – Plan to combine the 4 P’s of marketing (Product, Price, Place, Promotion) in the right combination to achieve a...
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3.3.5 Technology and the marketing mix
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.5 Technology and the marketing mix Advantages of businesses advertising on social networking sites Can target specific types of consumers Advertisements and information...
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3.3.4 Promotion
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.4 Promotion Aims of promotion Increase sales and market share Create a brand image Introduce new products to the market To compete with...
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3.3.3 Place
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.3 Place Producer to consumer (Products sold directly to customers) – This is when the manufacturer sells the products to the customers who are...
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3.3.2 Price
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.2 Price Pricing Methods Cost plus pricing – Cost of producing the product plus a profit +Method is easy -Lose sales if the selling...
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3.3.1 Product
Cambridge IGCSE Business Studies 3.3 Marketing mix 3.3.1 Product Types of products Consumer goods – consumed by people (final users of the product) Consumer services – services for people Producer goods – goods...
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3.2 Market research
Cambridge IGCSE Business Studies 3.2 Market research 3.2.1 The role of market research and methods used Market research – Research carried out to identify current and future consumer needs and wants...
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3.1 Marketing, competition and the customer
Cambridge IGCSE Business Studies 3.1 Marketing, competition and the customer 3.1.1 – The role of marketing Roles of marketing are to Identify and satisfy consumer needs Keep customers loyal Gather...